A 8-step walkthrough with real screenshots from the live cancel flow.
Sign in, open Account → Billing & Payment, expand Manage my subscription, and click Cancel upcoming subscription. You'll click through a feature-loss warning, a required cancellation-reason survey, and a 25%-off save offer before it sticks. Your plan stays active until the renewal date shown on the page, and Hootsuite does not refund the unused portion of an annual term.
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Log in at hootsuite.com, click your profile avatar in the bottom-left of the dashboard, then choose Account → Billing & Payment. You can also go straight there at hootsuite.com/billing. This is the only place the cancel control lives — there is no cancel button inside the main dashboard.
On the right side of the Billing page, click the Manage my subscription panel to expand it. It shows your subscription Status, the Renews date, your current billing cycle, and a "Cancel upcoming subscription" link underneath the Change my plan button.
Click the blue Cancel upcoming subscription link. Hootsuite opens a full-screen flow with the Owly mascot warning you what you'll "lose the ability to" do — scheduling, the AI assistant, cross-posting, best-time recommendations, and post analytics. This is a retention screen, not a confirmation. Click Next to continue.
The next screen asks why you're cancelling and makes it mandatory — the Cancel subscription button stays greyed out until you select one of the ten radio options (Too expensive, No longer needed, Not using it enough, and so on). The "Any last feedback for us?" text box below is optional. Select a reason to unlock the button.
Once you pick a reason — for example "Too expensive" — the radio fills in and the Cancel subscription button becomes active (it darkens from grey). Click Cancel subscription to proceed.
Hootsuite throws one last "Limited Time Offer" pop-up: 25% off your next invoice for the next six months. If you genuinely want out, click the grey Cancel subscription button on the right — not the dark "Get 25% Off at Renewal" button on the left, which keeps your subscription and applies the discount.
A final "All set!" screen confirms the cancellation and states the exact date your subscription stays active until (your current renewal date). Click Close. Your plan keeps working until that date, then it will not renew. There is no separate confirmation email step required — the on-screen date is your proof.
On a 30-day trial, the same flow applies — cancel before the trial end date shown under "Manage my subscription" and you won't be charged. If you let the trial lapse, it automatically converts to a paid subscription and you're into the paid-cancellation rules above (access until the next renewal, no refund of the term).
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