A 10-step walkthrough with real screenshots from the live cancel flow.
Sign in at amazon.com/mc (or Account & Lists → Prime), open Manage Membership, click End Membership, skip the Pause and Switch-plan offers, then confirm with Cancel on [date]. You keep Prime until the end of the current billing period, and members who haven't used any benefits since the last charge can claim up to a full refund.
Wondering if you're paying more than you used to? before you cancel — see what the alternatives cost.
See Amazon Prime's pricing, tiers, and difficulty score in one page. Amazon Prime ranks #16 of 133 by cancellation difficulty.
If you haven't used a single Prime benefit since your last charge — no orders with Prime shipping, no Prime Video, Music, Reading, or Photos — you're eligible for up to a full refund of the current period. Amazon's policy: "Paid members who haven't used their benefits are eligible for up to a full refund of the current membership period." On an annual plan you've barely touched, that's real money, so check before you cancel.
Sign in to amazon.com, hover Account & Lists in the top-right, and open Your Account. On the account grid, click the Prime card ("Manage your membership, view benefits, and payment settings"). You can also go straight to amazon.com/mc.
On the Prime membership page you'll see your Prime Plan, your renewal/membership-ending date, and a Manage section. Click "Update, continue and more" under Manage Membership to open the dropdown.
The dropdown lists Share your benefits, Remind me before renewing, Pause Membership, and End Membership. Click the End Membership button at the bottom.
Amazon now shows one screen stacking every retention play: "Use your benefits today", "Pause your membership instead", "Change your plan and save" (switch to annual), "Set a renewal reminder", and a "By canceling, you'll lose" block. Scroll past all of it.
At the bottom of the same screen, the "Review your cancel date" box confirms the date: "Your benefits will end on [date]. After that, you won't be charged for your Prime." Click the yellow Cancel on [date] button on the right — not Keep Prime or Pause Prime.
Amazon pops a "Cancellation Survey — We are sorry to see you go" modal asking you to take a quick 5-minute survey. It's optional. Click the X in the top corner to dismiss it; you do not need to start the survey for the cancellation to go through.
The membership page now shows a banner: "Your membership will end on [date]. After that date, you will lose access to your benefits and your card will not be charged." That banner is your proof the cancellation stuck. If you change your mind, the same screen has a Keep your membership link to reverse it.
The cancellation steps are identical, but watch the billing: the half-price $7.49/mo rate flips to full Prime ($14.99/mo or $139/yr) when the discount term ends or your student status isn't re-verified — often with the re-verification email landing in spam. If you only ever had the discounted rate, double-check the price on the cancel screen before you assume you're still paying $7.49.
A standalone Prime Video subscription started inside an app store is billed by Apple or Google, and Amazon's site won't cancel it. Cancel through Apple (Settings > [your name] > Subscriptions) or Google Play (play.google.com/store/account/subscriptions) instead. Note: full Amazon Prime itself is billed directly by Amazon, so this only applies to app-store Prime Video sign-ups.
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