A 11-step walkthrough with real screenshots from the live cancel flow.
Open Buffer, go to Settings → Billing, then either click Change Plan and pick Free to downgrade, or use the three-dot menu and choose Cancel Plan. You keep your paid features until the end of the current billing period, then drop to the Free plan (3 channels, 1 user). Buffer refunds within 7 days of a monthly charge or 30 days of an annual charge.
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Sign in to Buffer on the web. Open Settings, then click Billing in the left sidebar (under "Account"). The Billing page shows your current plan, your channel and user counts, and a Change Plan button with a three-dot menu next to it. You can also reach this by clicking your profile avatar and selecting Billing or Plans & Billing.
There are two routes and the Billing page is the start of both. To drop to the free tier, click Change Plan. To cancel a paid plan outright (or end a free trial), click the three-dot menu next to Change Plan and choose Cancel Plan. Both routes move you off paid billing — the difference is mostly which confirmation screens you see next.
In the "Confirm Plan" window you'll see Free, Essentials, and Team side by side, with a Monthly / Yearly toggle. Click the circle on the Free card ($0, up to 3 channels) so it shows a blue check. The Summary panel on the right updates to "Your updated plan: Free" and "Total due today $0."
With Free selected, the Summary shows "Total due today $0" and notes you'll be billed $0 every month until canceled. Free is capped at 3 channels and 1 user. Click the confirmation button at the bottom of the Summary (it reads "Confirm Cancellation" when you're ending a trial, or the equivalent downgrade confirm button on a paid plan).
Buffer shows a "We Are Sad to See You Go!" dialog asking why you're leaving. Pick one reason — Extenuating Circumstances, I don't use the product anymore, Too expensive, Missing features, Bugs or usability issues, or Other — and optionally add details. This is a retention/feedback step, not a paywall.
Once you pick a reason, the Confirm button turns active (red). Click Confirm — not "No, Do Not Cancel." If you're on a trial, Buffer instead shows a small "Confirm Trial Cancellation" box; click Cancel My Trial.
On a free trial, the last prompt is "Confirm Trial Cancellation — Please confirm you'd like to cancel your trial." Click the red Cancel My Trial button. Choosing Do Not Cancel keeps the trial running and lets it convert to a paid plan when it ends.
A "Sorry to see you go" confirmation appears: "You've chosen to downgrade to our Free plan. You will continue to have access to paid features until [date]." Click Great, Let's Go! Back on the Billing page, the Plan now reads FREE. You keep paid features until your billing period ends, then Buffer drops you to Free automatically.
Free allows only 3 connected channels. If you had more on a paid plan, the surplus channels are locked (not deleted) — they reconnect automatically if you upgrade again later. Before or after downgrading, choose the 3 channels you want to keep usable under Channels in Settings.
If you started Buffer on a mobile plan via Apple or Google, the web Billing page can't cancel it. Cancel through the store instead: Apple at Settings > [your name] > Subscriptions, or Google Play at play.google.com/store/account/subscriptions.
Canceling stops future charges but doesn't auto-refund the current period. If you're inside Buffer's window — 7 days of a monthly charge or 30 days of an annual charge — email support@buffer.com to ask for a refund.
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