Hotjar Pricing

Productivity Last verified June 20, 2026

From

$39.00/mo billed annually ($468.00/yr)

53 Friction-Heavy

Hotjar pricing

All 3 plans side by side. Prices shown in USD.

Free

Free

Experience Analytics — Growth

Cheapest
$49.00/mo
or $468.00/yr Save 20%

Voice of Customer — Growth

$99.00/mo
or $948.00/yr Save 20%

Verified June 20, 2026 · Source: www.hotjar.com

Price history

We just started tracking Hotjar's pricing. The chart will appear here once we have at least two dated snapshots.

How to cancel Hotjar

A quick read on what to expect — full step-by-step guide is one click away.

53 Friction-Heavy

Hotjar has no single "Cancel" button — you cancel by downgrading your paid plan to Basic. Sign in as the Account Owner, open Billing → Subscriptions, click Manage subscriptionsCancel subscription, then click through two save offers and a required reason survey before the final Cancel subscription. You keep paid features until the end of the current billing cycle — Hotjar does not give prorated refunds, but new customers have a 30-day money-back guarantee.

Why this score?

Computed from five weighted dimensions: required steps, retention friction, channel restrictions, refund policy, and recovery hostility. See the full rubric.

Sources & corrections

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