How to Cancel Webflow

A 10-step walkthrough with real screenshots from the live cancel flow.

~5 minutes Time
1 month ago Updated
Verified Working flow
Open Webflow Cancel Page Read the 10 steps See Webflow pricing & tiers

Quick answer

In Webflow, canceling a paid Site plan means Downgrade to Starter: open the site's Site settings → Plans, click Downgrade to Starter, pick a reason, type DOWNGRADE, then confirm with Downgrade Site plan. Read the modal's timing line — help docs describe paid features until period end by default (or immediate via Downgrade now), while some modals warn unpublish is effective immediately. Webflow generally issues no refund for unused time. If you also pay for a Workspace plan, cancel that separately under the workspace Plans page.

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Step-by-step instructions

1

Sign in and open your workspace dashboard

Go to webflow.com/dashboard and sign in. You'll land on All sites for your workspace. Confirm you're in the right workspace if you belong to more than one — Site plans are billed per site, and Workspace plans are billed separately.

Webflow dashboard for Sam's Workspace (Starter Workspace badge) showing a site card labeled CMS site with the staging URL and All sites selected in the left sidebar
2

Open the site's Settings menu

On the site card, open the three-dot menu and click Settings. That opens Site settings for that project — not the workspace Plans page in the left sidebar.

Webflow site card overflow menu open with Archive, Duplicate, Move to folder, Share, Editor, and Settings options; Settings is the gear item at the bottom
3

Go to Plans in Site settings

In the Site settings sidebar, click Plans. You'll leave General settings (name, favicon, time zone) and open the Site plans grid for this project.

Webflow Site settings General page for Sam's Site with the left sidebar listing General, Site access, Publishing, Billing, Plans, and other site tabs
4

Click Downgrade to Starter

On the Website tab of Site plans, find the free Starter column and click Downgrade to Starter. That is how Webflow cancels a paid Site plan — there is no separate "Cancel subscription" button. Stay on Website unless you're canceling an Ecommerce site plan (use the Ecommerce site tab instead).

Webflow Site plans grid on the Website tab with Billed monthly selected; Starter shows a blue Downgrade to Starter button while the current paid plan shows You're on CMS (legacy plan names may appear as Basic/Premium after the 2026 pricing reset)
5

Pick a cancellation reason

The Downgrade to Starter modal asks "What is the primary reason you are cancelling your Site plan?" Choose one of the radio options (too expensive, project paused, switching platforms, and so on). Some answers open a follow-up question — answer it if it appears.

Downgrade to Starter modal with a warning about unpublishing and removing custom domains, a required primary-reason radio list, a Type DOWNGRADE to confirm field filled in, and Downgrade Site plan and Cancel buttons
6

Type DOWNGRADE and confirm

Finish any follow-up questions, optionally add comments, then type DOWNGRADE (all caps) in the confirmation field. Re-read the pink warning for when custom domains unpublish (immediately vs end of period), then click Downgrade Site plan — Cancel abandons the flow. If Webflow shows a separate Downgrade now control, use it only when you want the cutover right away.

Downgrade to Starter modal with project paused selected, Not ready to launch yet on the follow-up, an optional comments box, DOWNGRADE typed in the confirm field, and the red Downgrade Site plan button enabled
7

Verify the Starter confirmation

You should see a green toast: "Successfully downgraded Site plan to Starter." On the Plans grid, Starter shows You're on Starter and the paid columns flip to Upgrade. Your project stays in the workspace; custom-domain publishing stops when the downgrade takes effect — end of the billing period by default in Webflow's help docs, or immediately if you used Downgrade now / if your modal said so.

Site plans page after cancel with a green Successfully downgraded Site plan to Starter toast and the Starter column showing You're on Starter at $0/mo
8
If this applies to you

Also cancel a paid Workspace plan if you have one

Site-plan cancel does not stop Workspace billing. From the workspace dashboard sidebar click Plans (workspace settings, not Site settings), choose Downgrade to Starter, optionally pick a reason, then confirm with Downgrade Workspace plan. You may need to remove team seats first. Use Downgrade now only if you want the Workspace cutover immediately — Webflow does not automatically refund unused Workspace time.

9
If this applies to you

Export, transfer, or back up before an immediate unpublish

If your modal (or Downgrade now) removes custom domains right away, finish any export, client transfer, or DNS cutover first. Designer access to the project usually remains on Starter, but the live custom-domain site will go down when the downgrade takes effect.

10
If this applies to you

EU/UK: 14-day withdrawal is a support request, not the Downgrade button

Webflow's self-serve Downgrade to Starter flow does not issue unused-time credit. If you are in the EU or UK and still inside the 14-day distance-selling withdrawal window on a new subscription, contact Webflow Support — that path is separate from the Plans UI.

Frequently Asked Questions

After you downgrade that Site plan (or Workspace plan) to Starter, Webflow should not renew that paid plan. You still need to cancel the other axis if both are paid — Site and Workspace are separate subscriptions. No unused-time refund is automatic when you go to Starter.

Webflow's help center states they generally do not provide refunds and do not automatically issue credit for unused time when you downgrade a paid Site or Workspace plan to free Starter — whether the downgrade is immediate or at period end. Switching between paid plans can show prorated credit at checkout; that is different from canceling to Starter. EU/UK users may have a 14-day withdrawal right on new distance purchases via Support.

Canceling means Downgrade to Starter, not deleting the project. Custom domains are removed and the site is unpublished from custom domains and the webflow.io staging subdomain when the downgrade takes effect (end of the billing period by default in help docs, or immediately if you use Downgrade now / if your modal says so). Existing pages and CMS items generally remain in the Designer, but Starter limits apply — for example you cannot add new static pages beyond the Starter cap. Upgrading again restores paid publishing.

A Site plan is per website and unlocks publishing to a custom domain. A Workspace plan is per workspace (seats, staging capacity, collaboration). Cancel Site plans under that site's Settings → Plans. Cancel Workspace plans under the workspace Plans page. Many people accidentally buy one when they meant the other — check which line item is renewing before you downgrade.

No. Starter Site and Starter Workspace are free and do not renew as paid subscriptions. If you never upgraded that site or workspace, there is nothing to Downgrade to Starter. If a free trial or promo put you on a paid plan, use the same Downgrade to Starter flow before the paid renewal date.

Yes. Open the same site's Plans page and choose Upgrade on Basic, Premium, or the plan you need (or upgrade the Workspace from the workspace Plans page). Your project and most content remain in the account; you're buying publishing and plan limits back, not rebuilding from zero.
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